Companies put vision statements on their websites. Councils put them on the buses. They have become part of the media swirl that few people notice because they're so ubiquitous.  So it’s a little odd to realise that this month we’re launching a project that fulfils our original vision. 

Ten years ago, we thought broadband would mean many more people would participate in civil society through media publishing online. So we built a business providing the tools of participation – websites, content management systems, new storytelling designs and training. And in 2001, the day before 9/11, we set out to make media citizens of us all

Ten years on, we’re very proud to unveil Insight Out, a new digital magazine for Mazars, one of the top ten accountancy firms in the world. They have decided to become a publisher in their own right and take journalism direct to an audience without going through the mainstream media or the trade press. 

Insight Out is developed in HTML5 to reach the audience wherever they are - on tablets, laptops and desktop computers. And it engages an audience through stories … through media participation. 

When we first piped up with a vision and declared a grandiose shape to the future, we were treated with polite disdain. Now when we talk about the right to publish, it’s a simple shrug. Somehow, over the intervening years, the vision has become mainstream. People consider publishing a practical push button option on their hand held device.  

The issue is no longer a technical one. The question nowadays is to do with the quality of the media and the authenticity of the voice. The issue now is not whether you can publish or not. It’s whether anyone will believe what you say, when you do.