I've been enjoying the latest Google ad - the one where Dad sets up his daughters Gmail account as some kind of birthright. I confess I've done the same - not quite when my kids were babies - but way sooner than they really needed an email account. It was really a cyber smash and grab to get them account with proper names and without all the silly number suffixes.

But it made me consider all the talk in certain circles about the death of email. Some would argue that In five or six years time when my kids might want to use it would the world have moved on. They wouldn't want to trouble themselves with such an outdated form of communication. Facebook will reign supreme.

Just for the record I think that's way off the mark. Email is here to stay - sure it will evolve - but its definitely here to stay. And for that matter, I don't think texting is going anywhere fast either.

Its interesting that there is always someone ready to put the boot in to one technology or another - someone with an alternative agenda usually. But what they fail to understand is that us humans love variety - we're complex beings and what we do is fussy and particular. All the various ways we have to talk to each other helps to accommodate the different ways we need to have to express ourselves properly. And it encourages the subtle little nuances in our conversations which makes the whole thing endlessly fascinating.

At Media Citizens we're delighted to celebrate the diversity of communication - in our book the more ways to say things the better - and the more way to transmit them the better too!